Tag Archives: stories

This Is Your Brain On Stories

I consider certain truths to be self evident. Like the power of stories to move and persuade people. So I’m surprised when I have to justify this principle to someone. A while back I was interviewed by a grad student … Continue reading

Posted in Communication, Storytelling | Tagged , | 2 Comments

A Smart Lesson from a Dead Company

They say dead men tell no tales. But dead companies do. And not all those tales are cautionary. At first glance, you might not think much of the old Montgomery Ward headquarters building in Chicago. But its design holds a … Continue reading

Posted in Show, Don't Tell, Storytelling, Writing | Tagged , , | Leave a comment

To Tell a Good Story, You Have to Lie

The reason most peoples’ stories are hard to listen to is that they have trouble divorcing themselves from the facts of their everyday lives. They’re slavishly devoted to chronology and detail. Sometimes, to tell a good story, you have to … Continue reading

Posted in Presentations/Speeches, Storytelling, Writing | Tagged , , | 1 Comment

Five Reasons Your Stories Put People to Sleep

Most of us know what goes into a compelling story. Relatable characters, dramatic conflict, high stakes. But sometimes the difference between a well-told story and one that puts listeners into a coma is not so much what you put into … Continue reading

Posted in Audience, Presentations/Speeches, Storytelling | Tagged | 8 Comments