Rob Biesenbach
Communications pro, actor, author
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Recent Posts
- 11 Deadly Sins of Public Speakers and Presenters (Pt. 1)
- How a Story Can Save Lives
- 5 Life Lessons I Learned From My Cat
- 5 Lessons from The Great Gatsby School of Writing
- The Art of the Bad Apology (And a Lesson from Bill Clinton)
- To Be a Better Writer, Accept Edits with Grace (5 Steps)
- Sterling’s Gold: 7 Lessons for Success from Mad Men
- The Myth of Body Language
- I’m Not Angry
- 3 Quick Tips for Presenters and Public Speakers
Categories
- Audience (29)
- Book (17)
- Communication (44)
- Crisis Communication (3)
- Editing (13)
- Emotion (14)
- Grammar & Usage (11)
- Language (16)
- Leadership (11)
- Listening (7)
- Management (7)
- Media Relations (4)
- Messaging (2)
- Obstacles to Communication (5)
- Presentations/Speeches (51)
- Promotion (1)
- Proofing (1)
- Quotes (5)
- Relationships (2)
- Review & Approval Process (13)
- Show, Don't Tell (20)
- Social Media (8)
- Storytelling (27)
- Uncategorized (5)
- Using Humor (9)
- Video (7)
- Visual Communication (6)
- Web (11)
- Working with Lawyers (7)
- Writing (36)
My Other Stuff
Tweets
- The 11 Deadly Sins of Public Speakers and Presenters (Part 1) bit.ly/197B0LV Latest blog post #publicspeaking 1 hour ago
- @biespitz @SpinSucks Bring Gini in -- she'll be glad to tell them! 2 hours ago
- @SpinSucks Yup, that was the killer soundbite! Seems people have been mistaking channels for strategies for years! 2 hours ago
- Saying "social media strategy" is like saying you want a "telephone or typewriter strategy" bit.ly/18kBhJW @spinsucks 2 hours ago
- How to look authentic when communicating? Practice, practice, practice onforb.es/18kAJUz @Forbes 3 hours ago
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Tag Archives: speechwriting
The Table Read: A Critical Element in Speechwriting
Whenever I’m involved in a big conference with multiple speakers I make the point that “it’s all one speech.” That is, it’s one big message and each speaker is telling a different part of the story. In real life, of … Continue reading
Posted in Leadership, Presentations/Speeches, Review & Approval Process, Writing
Tagged Public speaking, speechwriting
1 Comment
Five Speechmaking Lessons from Abbott & Costello
Like Jerry Seinfeld, I grew up watching old Abbott & Costello re-runs on TV. Here he deconstructs the classic “Who’s on First?” routine to demonstrate why it’s so funny. But the lessons he draws are just as useful for anyone … Continue reading
Posted in Presentations/Speeches, Writing
Tagged Abbott & Costello, Seinfeld, speechwriting
3 Comments
Don’t Swipe Stories — Carve Out Your Own
Are there really people out there telling the same old tired stories about the ship vs. the lighthouse or the Chevy Nova in Latin America? Both are myth, by the way, which doesn’t necessarily disqualify a great story. What does … Continue reading
Posted in Book, Presentations/Speeches, Storytelling
Tagged Chevy Nova, cliches, speechwriting
2 Comments
Where I Have the Temerity to Copyedit Sir Winston Churchill
I came across an excellent article in a little journal known as the New York Times about the “music” of language. It really spoke to me, as I’ve always said that while I have no actual musical talent, I do … Continue reading
Posted in Language, Presentations/Speeches
Tagged New York Times, rhetoric, speechwriting, Winston Churchill
Leave a comment
Adele and The Secret to Writing a Great Speech
Can speechwriting be taught? To an extent, yes. But the key ingredient that separates a good speech from a great speech will always be elusive. I was reminded of this by an NPR story this morning. It described a concept called appoggiatura, which … Continue reading
Posted in Emotion, Language, Presentations/Speeches
Tagged Adele, Someone Like You, speechwriting
1 Comment
