Rob Biesenbach
Communications pro, actor, author
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Recent Posts
- 11 Deadly Sins of Public Speakers and Presenters (Pt. 1)
- How a Story Can Save Lives
- 5 Life Lessons I Learned From My Cat
- 5 Lessons from The Great Gatsby School of Writing
- The Art of the Bad Apology (And a Lesson from Bill Clinton)
- To Be a Better Writer, Accept Edits with Grace (5 Steps)
- Sterling’s Gold: 7 Lessons for Success from Mad Men
- The Myth of Body Language
- I’m Not Angry
- 3 Quick Tips for Presenters and Public Speakers
Categories
- Audience (29)
- Book (17)
- Communication (44)
- Crisis Communication (3)
- Editing (13)
- Emotion (14)
- Grammar & Usage (11)
- Language (16)
- Leadership (11)
- Listening (7)
- Management (7)
- Media Relations (4)
- Messaging (2)
- Obstacles to Communication (5)
- Presentations/Speeches (51)
- Promotion (1)
- Proofing (1)
- Quotes (5)
- Relationships (2)
- Review & Approval Process (13)
- Show, Don't Tell (20)
- Social Media (8)
- Storytelling (27)
- Uncategorized (5)
- Using Humor (9)
- Video (7)
- Visual Communication (6)
- Web (11)
- Working with Lawyers (7)
- Writing (36)
My Other Stuff
Tweets
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Tag Archives: content marketing
(Don’t) Give the People What They Want
We’re all supposed to be keenly attuned to the needs and wants of our customers, viewers, listeners, readers, etc. So we ask them what they want, and we adjust our agenda, our content, our programming accordingly. But how do we know that they … Continue reading
Posted in Audience, Presentations/Speeches, Social Media, Storytelling
Tagged content marketing
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