Category Archives: Storytelling

How a Story Can Save Lives

Five million people come to the Grand Canyon each year and a handful don’t make it back alive. This is the story of one of those deaths, and what it has to teach us. Grand Canyon visitors get into trouble … Continue reading

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Sharpen Your Storytelling — A Quick Lesson from Ronald Reagan

Whether you think Ronald Reagan was a great communicator or THE great communicator or simply a decent one, the man knew how to tell a story and land a joke. A great example is the now-legendary moment during a 1984 … Continue reading

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In Storytelling, Keep It Simple (Stupid)

Storytelling is both deceptively simple and deceptively complex. That is, people either underestimate or overestimate its difficulty. As a result, some people get intimidated and don’t believe they can tell a decent story. Others are undeterred, and go around claiming … Continue reading

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Three Simple Ingredients for Successful Stories

Stories can do amazing things for you. Telling the right story can help you nail a job interview, win over a customer, rally a team, motivate employees and many other things. But what exactly is a story? A colleague of … Continue reading

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Three Things Every (Real) Story Must Have

The ancient art of storytelling is one of the most powerful forms of communication. If that’s news to anybody on the planet I would be absolutely shocked. Yet I see story after story about the science of storytelling. How we … Continue reading

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How the Presidential Race is Giving Stories a Bad Name

A blimp crashes in Florida. If it doesn’t fit the narrative, does it make a sound? To say you’re a big believer in the power of stories is like saying you believe sunshine is important to life on earth. But … Continue reading

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