Category Archives: Social Media

Tweeting in a Time of Frenzy

Posted on October 12, 2012 by

I honestly don’t know how some social media “stars” keep up with it — tweeting, blogging, Facebooking constantly throughout the day. I’m fortunate to work for myself, and on days when I’m not in meetings or on a hot deadline, … Continue reading →

Posted in Social Media, Writing | Tagged , , | 2 Comments

How to Lose Friends and Alienate People on Social Media

Posted on September 13, 2012 by

LinkedIn Answers is a pretty neat tool. People post questions on certain topics, like PR or Writing, and the LinkedIn universe offers answers. It’s a great way to get your questions answered and it’s useful for people who want to … Continue reading →

Posted in Communication, Social Media | Tagged , , | Leave a comment

3 Things I Hate About Your Tweets

Posted on June 29, 2012 by

I am far from a social media expert, but there are three things Twitter users do that drive me insane and that absolutely violate fundamental principles of good communication. 1. Auto Tweets I understand it’s an efficient way for busy … Continue reading →

Posted in Audience, Communication, Social Media | Tagged , , | 2 Comments

(Don’t) Give the People What They Want

Posted on April 19, 2012 by

We’re all supposed to be keenly attuned to the needs and wants of our customers, viewers, listeners, readers, etc. So we ask them what they want, and we adjust our agenda, our content, our programming accordingly. But how do we know that they … Continue reading →

Posted in Audience, Presentations/Speeches, Social Media, Storytelling | Tagged | Leave a comment

Facebook Timeline Feeds Corporate Narcissism

Posted on March 2, 2012 by

Facebook Timeline for brands is the latest hysteria-inducing development in social media. Its introduction has been accompanied by the usual how-to articles screaming TEN THINGS YOU MUST KNOW and FIVE HIDDEN TIMELINE SECRETS THE EXPERTS WON’T TELL YOU and YOU’RE … Continue reading →

Posted in Social Media, Storytelling, Web | Tagged , , | 1 Comment

Pinterest is Like Dessert, Google+ is Like Vegetables

Posted on February 27, 2012 by

Google+ is the weirdest social network there is. When it was launched last summer the Internet world was atwitter (so to speak). Afraid of being left behind, people rushed to get on board the new new thing. So it grew … Continue reading →

Posted in Social Media, Web | Tagged , , | 2 Comments