Category Archives: Book

A Little Self Promotion

One indicator that you’ve come upon a subject that you’re passionate about is that in all the thinking and analyzing and dissecting, you constantly come up with new ways to talk about it. I’m doing a couple of PR industry … Continue reading

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Get Over Yourself — You’re Not That Special

I did this TV interview on Friday and learned a little something that I should have already known, since it’s something I always preach. People tend to think that their job or their industry is enormously complex and that an … Continue reading

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Tune into Your Audience

When I started writing the book, I thought about crowdsourcing it. There are sites where you can put up a chapter at a time, invite comment, ask questions and start debate. I quickly realized that that’s never been the way … Continue reading

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Delivering some sound advice

This morning I’ll be appearing on All Sides with Ann Fisher, a talk radio program broadcast out of Columbus, Ohio. We’ll be talking about the book and taking questions from callers about how to communicate and write more effectively. And … Continue reading

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Soundbites: The Long and Short of It

Bill Clinton was a great communicator. A greater communicator, I think, than THE Great Communicator. As we all well know, he could talk his way into and out of just about anything! But he was not what you would call … Continue reading

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Now on Sale

I’m not a big fan of traditional business books. I think I got to #4 in the 7 Habits of Highly Effective People before bailing. (Maybe that says something about my effectiveness.) So when I set out to write my … Continue reading

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