Category Archives: Audience

Connect with Your Audience — the Dustin Hoffman Way

When I tell business people they need to bring out their inner actor in order to connect with customers and employees, someone (usually a lawyer) will inevitably ask, “What do you mean you want us to act? You want us to … Continue reading

Posted in Audience, Emotion, Leadership | Tagged , , | 2 Comments

The Secret Ingredient Your Speech Is Missing

Wanna know the super-secret magical ingredient that can make or break your presentation? It’s energy. Without it, your speech is doomed. With it, you may be able to compensate for a talk that’s light on insight. It took me a … Continue reading

Posted in Audience, Presentations/Speeches | Tagged , | 1 Comment

5 Marketing Lessons from A Coffin Chaser

Marketing, of course, is all about knowing your audience. And there’s probably nothing that takes more sensitivity than marketing to families who have lost a loved one. This is a solicitation I received promoting video/photography services at Arlington National Cemetery, … Continue reading

Posted in Audience, Writing | Tagged , | 1 Comment

An Actor’s Secret for Staying Connected In Public Speaking

One of the hardest things in public speaking is maintaining your focus — keeping your mind free of unnecessary distractions. I was helping out with some speaker training for a group of young engineers the other day and observed one … Continue reading

Posted in Audience, Presentations/Speeches | Tagged , , | 4 Comments

3 Things I Hate About Your Tweets

I am far from a social media expert, but there are three things Twitter users do that drive me insane and that absolutely violate fundamental principles of good communication. 1. Auto Tweets I understand it’s an efficient way for busy … Continue reading

Posted in Audience, Communication, Social Media | Tagged , , | 2 Comments

How to Connect Like Obama

President Obama did something very important and powerful in his announcement yesterday about gay marriage. He talked about his family and, specifically, his children: “There have been times where Michelle and I have been sitting around the dinner table and we’re … Continue reading

Posted in Audience, Emotion, Storytelling | Tagged , , | Leave a comment