What Constitutes a Debacle?

There’s been some interesting debate on Twitter, Facebook and elsewhere about the Clint Eastwood speech, which I labeled a debacle.

Some people feel it was successful. It was an authentic moment with Clint being Clint and the crowd inside the hall ate it up.

I wouldn’t disagree with any of that. It did seem to work with the audience there on the scene. (If not the staff, whom multiple reports describe as “wincing.”) Whether it resonated positively with the TV audience and among independent voters is another, bigger question.

In my opinion, it did not. But really that’s not the point. Putting all that aside, regardless of its merits and whether or not it worked on its own terms, here is why I call it a debacle: it was a huge distraction from the main point of the convention, which was to put Mitt Romney front and center and introduce him to the electorate.

So the next morning, instead of talking about what was indeed a “solid” (that descriptor came up a lot) speech by Romney, much of the attention on the news shows and online was on the bizarre Clint Eastwood moment.

It’s about stepping on your message. The Bush crew, with Karl Rove in charge, was pretty good at keeping a tight lid on things. Rahm Emanuel has performed a similar role in various capacities for the Democrats. Others with that kind of power include James Baker and Michael Deaver. I don’t think Romney has someone of that caliber on his campaign staff.

Whether or not this all amounts to a true long-term disaster or a bump in the road for the Romney campaign remains to be seen. But it was, at minimum, a squandered opportunity — at a time when the challenger can’t afford too many mistakes.

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About Rob Biesenbach

Rob Biesenbach is a communications expert, actor, author and public speaker. He is a former VP at Ogilvy PR Worldwide and press secretary to the Ohio Attorney General, among other positions. He is also a Second City trained actor and improviser who has appeared in more than 150 theatrical, commercial and film productions in the past decade. His book, Act Like You Mean Business: Essential Communication Lessons from Stage and Screen, was published in 2011 by Brigantine Media.
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3 Responses to What Constitutes a Debacle?

  1. Steve Borek says:

    I’m apolitical and vote for the individual. Having said that, I was perfectly ok with the Clint speech. He spoke like the middle class. No nonsense and common sense. I think that’s the group he was trying to reach and he succeeded.

    The content at these conventions is canned and rehearsed. It was refreshing to see a notable, someone that we admire as an actor, do something different.

    I also thought it made Romney look that much better. I mean, look at the contrasts in style, delivery, content, etc. between Clint and Mitt.

    I’m hoping the DNC tries to top it!

    p.s. All the pub Clint drummed up will certainly create for buzz for his new film “Trouble With The Curve.” Do you think this was planned? Oh yeah.

  2. Good points, Steve. For sheer entertainment value, I’m always looking for the off-script moments. It’ll be interesting to see if this ends up hurting of helping (or being perceived that way, which is almost as important).

    And I had the exact same thought about Clint’s new film. That trailer is playing is constantly. Will be interesting to see, too, if Eastwood gets a “bump” from all this.

  3. Rob, I agree that was all you heard the next day… We shall see

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