Index

We put together an index and I consider it as much a part of the marketing as the cover. I think thumbing through it reveals a potentially very different, pretty fun book. Here is a condensed version of the 200 or so entries:

  • Allen, Woody
  • approval process
  • audience: connecting with
  • Austin Powers
  • Bachelor, The
  • body language
  • Boehner, John
  • Carell, Steve
  • change management
  • Corleone, Michael
  • Costello, Elvis
  • Draper, Don
  • editing: by others
  • Ford, Harrison
  • Ghostwriting
  • Good Times
  • Hemingway, Ernest
  • jargon/buzzwords
  • Keyboard Cat
  • King, Martin Luther Jr.
  • Leadership
  • LinkedIn
  • Mamet, David
  • Monty Python
  • Office, The
  • presentations/speeches
  • Pulp Fiction
  • Roth, Hymen
  • Second City
  • show/don’t tell
  • Shyamalan, M. Night
  • Simpson, Homer
  • Spock, Mr.
  • Stone, Sly
  • texting
  • Tzu, Lao
  • voice mail
  • Wiener’s Circle
  • Will, George
  • writer’s block
  • Young, Sean
  • YouTube

It feels REAL!

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About Rob Biesenbach

Rob Biesenbach is a communications expert, actor, author and public speaker. He is a former VP at Ogilvy PR Worldwide and press secretary to the Ohio Attorney General, among other positions. He is also a Second City trained actor and improviser who has appeared in more than 150 theatrical, commercial and film productions in the past decade. His book, Act Like You Mean Business: Essential Communication Lessons from Stage and Screen, was published in 2011 by Brigantine Media.
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